Home > adwords, google > Brand protection in Google AdWords

Brand protection in Google AdWords

Al momento di creare una campagna PPC, AdWords talvolta non permette di inserire negli annunci (nel titolo o nel testo) parole chiave corrispondenti a marchi registrati. La limitazione deriva dal programma di protezione dei marchi di AdWords, messo a disposizione ai titolari di un brand per evitare l’utilizzo improprio negli annunci di parole chiave protette. Non sembra esistere una procedura automatica per “tutelare” determinate keyword. E’ necessario infatti fare una richiesta direttamente a Google, il quale provvede a verificare manualmente la questione. Per risolvere il problema, lo stesso Google consiglia agli inserzionisti di sbrigarsi la faccenda direttamente tra di loro. Qui si possono trovare gli approfondimenti sulla tutela dei marchi in AdWords. Anche il learning center di Google ne parla. 

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