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	<title>World Wild Web</title>
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	<description>So far, so good</description>
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		<title>World Wild Web</title>
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		<title>Coca Cola Village integra Facebook via RFID</title>
		<link>http://logeko.wordpress.com/2010/08/25/coca-cola-village-facebook-rfi/</link>
		<comments>http://logeko.wordpress.com/2010/08/25/coca-cola-village-facebook-rfi/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 08:17:48 +0000</pubDate>
		<dc:creator>logeko</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://logeko.wordpress.com/?p=186</guid>
		<description><![CDATA[Segnalo questa iniziativa del Coca Cola Village israeliano. Tramite braccialeti che trasemettono a radiofrequenza i visitatori possono fare l&#8217;ilike delle attrazioni del parco. Maggiori informazioni con tanto di video, le trovate sul sito di adland.tv La trovata è particolarmente interessante soprattutto se pensata in occasioni di eventi o in ottica di guerrilla marketing.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=logeko.wordpress.com&amp;blog=1062724&amp;post=186&amp;subd=logeko&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>I numeri del digitale</title>
		<link>http://logeko.wordpress.com/2010/06/18/i-numeri-del-digitale/</link>
		<comments>http://logeko.wordpress.com/2010/06/18/i-numeri-del-digitale/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 07:07:38 +0000</pubDate>
		<dc:creator>logeko</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[strategic planning]]></category>

		<guid isPermaLink="false">http://logeko.wordpress.com/?p=182</guid>
		<description><![CDATA[Un po&#8217; troppo &#8220;yeah&#8221; per i miei gusti, ma è comunque un bel video che riassume numeri e potenzialità del digitale oggi.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=logeko.wordpress.com&amp;blog=1062724&amp;post=182&amp;subd=logeko&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The Guardian Open Platform e la crisi dei quotidiani</title>
		<link>http://logeko.wordpress.com/2010/05/21/the-guardian-open-platform-e-la-crisi-dei-quotidiani/</link>
		<comments>http://logeko.wordpress.com/2010/05/21/the-guardian-open-platform-e-la-crisi-dei-quotidiani/#comments</comments>
		<pubDate>Fri, 21 May 2010 07:56:03 +0000</pubDate>
		<dc:creator>logeko</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[guardian]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://logeko.wordpress.com/?p=171</guid>
		<description><![CDATA[In controtendenza rispetto alle mosse di molti quotidiani online (e offline), il britannico The Guardian ha sviluppato una piattaforma di syndication dei propri contenuti basata su un modello aperto, (concettualmente) simile a sistemi come Google Adsense o come l&#8217;Open Graph di Facebook. L&#8217;obiettivo è di sviluppare la coda lunga attraverso le proprie news, ampliando così [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=logeko.wordpress.com&amp;blog=1062724&amp;post=171&amp;subd=logeko&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>La generazione Y e i servizi bancari su web</title>
		<link>http://logeko.wordpress.com/2010/03/10/la-generazione-y-e-i-servizi-bancari-su-web/</link>
		<comments>http://logeko.wordpress.com/2010/03/10/la-generazione-y-e-i-servizi-bancari-su-web/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 16:24:23 +0000</pubDate>
		<dc:creator>logeko</dc:creator>
				<category><![CDATA[strategic planning]]></category>
		<category><![CDATA[target analysis]]></category>

		<guid isPermaLink="false">http://logeko.wordpress.com/?p=167</guid>
		<description><![CDATA[Segnalo questa analisi (relativa al mercato americano) sulla propensione della &#8220;generazione Y&#8221; (le persone nate agli inizi degli anni 80) alla scelta e attivazione dei servizi bancari attraverso internet. Qualche informazione in più la potete trovare su eMarketer<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=logeko.wordpress.com&amp;blog=1062724&amp;post=167&amp;subd=logeko&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Avatarize&#8230; in partnership con McDonald&#8217;s</title>
		<link>http://logeko.wordpress.com/2010/02/17/avatarize-in-partnership-con-mcdonalds/</link>
		<comments>http://logeko.wordpress.com/2010/02/17/avatarize-in-partnership-con-mcdonalds/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 11:06:26 +0000</pubDate>
		<dc:creator>logeko</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>

		<guid isPermaLink="false">http://logeko.wordpress.com/?p=160</guid>
		<description><![CDATA[Inizitiva nata da una co-promozione tra McDonald&#8217;s e Avatar&#8230; L&#8217;idea è carina&#8230;il risultato artistico pessimo (almeno nella prova che ho fatto io)<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=logeko.wordpress.com&amp;blog=1062724&amp;post=160&amp;subd=logeko&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Buzz, il nuovo upgrade per Gmail</title>
		<link>http://logeko.wordpress.com/2010/02/10/buzz-nuovo-upgrade-gmail/</link>
		<comments>http://logeko.wordpress.com/2010/02/10/buzz-nuovo-upgrade-gmail/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 19:34:18 +0000</pubDate>
		<dc:creator>logeko</dc:creator>
				<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://logeko.wordpress.com/?p=155</guid>
		<description><![CDATA[Tempo fa scommettevo su Google Wave come la prossima rivelazione nel panorama digitale; soprattutto per la sua capacità di far evolvere la tradizionale comunicazione via email (ormai troppo entropica), integrando strumenti e funzionalità collaborative mutuate dai modelli di interazione tipici dei social network. Non so se effettivamente il 2010 sarà l&#8217;anno della consacrazione di Google [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=logeko.wordpress.com&amp;blog=1062724&amp;post=155&amp;subd=logeko&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Square: in beta il nuovo sistema di pagamento per iPhone</title>
		<link>http://logeko.wordpress.com/2010/01/27/square-in-beta-il-nuovo-sistema-di-pagamento-per-iphone/</link>
		<comments>http://logeko.wordpress.com/2010/01/27/square-in-beta-il-nuovo-sistema-di-pagamento-per-iphone/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 08:19:48 +0000</pubDate>
		<dc:creator>logeko</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[iphone]]></category>

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		<title>Mobile payment con Pizza Hut e Vodafone</title>
		<link>http://logeko.wordpress.com/2009/11/10/mobile-payment-pizza-hut/</link>
		<comments>http://logeko.wordpress.com/2009/11/10/mobile-payment-pizza-hut/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 16:25:39 +0000</pubDate>
		<dc:creator>logeko</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[pizza hut]]></category>
		<category><![CDATA[vodafone]]></category>

		<guid isPermaLink="false">http://logeko.wordpress.com/?p=127</guid>
		<description><![CDATA[Tra i numerosi esperimenti nel campo dei pagamenti via mobile, vi segnalo l&#8217;applicazione per il nuovo Samsung 360 H1 realizzata da Pizza Hut. Dopo gli USA il servizio è stato esteso anche alla Gran Bretagna, dove, grazie all&#8217;accordo con Vodafone, è ora possibile ordinare una pizza tramite il cellulare vedendosi addebitare la spesa sulla propria [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=logeko.wordpress.com&amp;blog=1062724&amp;post=127&amp;subd=logeko&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>HBO, The Affair</title>
		<link>http://logeko.wordpress.com/2009/10/02/hbo-the-affair/</link>
		<comments>http://logeko.wordpress.com/2009/10/02/hbo-the-affair/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 08:13:09 +0000</pubDate>
		<dc:creator>logeko</dc:creator>
				<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[hbo]]></category>
		<category><![CDATA[interactive movie]]></category>

		<guid isPermaLink="false">http://logeko.wordpress.com/?p=115</guid>
		<description><![CDATA[Un&#8217;altra grande iniziativa della casa di produzione HBO: The Affair. Dopo HBO Voyeur, il remake de &#8220;la finestra sul cortile&#8221; in versione interattiva, un storia che si sviluppa attraverso la prospettiva dello spettatore (non più tale ovviamente). La storia non è più una sequenza, ma la risultanza di tutte le prospettive da cui la si [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=logeko.wordpress.com&amp;blog=1062724&amp;post=115&amp;subd=logeko&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Powerful Presentation Techniques</title>
		<link>http://logeko.wordpress.com/2009/07/10/powerful-presentation-techniques/</link>
		<comments>http://logeko.wordpress.com/2009/07/10/powerful-presentation-techniques/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 13:58:17 +0000</pubDate>
		<dc:creator>logeko</dc:creator>
		
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